NFLAD / Pack Re-Design - 2024 Concept Design
Coming into the regular 2024 NFL Season, the Creative and Content Pipeline team sought out a new design framework to develop modular pack designs, creating a refresh to the pack systems that were introduced with the launch of NFL All Day (January 2022).

Credits

Design Direction
Daniel Telado

Technical Director
Prapranch Swamy

3D Artist
Melis Kandemir

Motion Designer
Jack Bonnington

Phase 1 / Concept Development

/ Tangible Design References

/ Tangible Design References
/ Sketches
/ Renders

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/ Sketches

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/ 3D Artist Renders

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Phase 2 / User Testing

/ Test Ruberic & Results

/ User Test Ruberic
/ Results

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Phase 3 / Define & Refine

/ Tier Defining & Material Stylesheet

/ Tiers
/ Materiality

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Pack Opening Experience

Design Direction
Daniel Telado

Motion Designer
Jack Bonnington

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NFLAD 2024 / Rookie Debut, Season Launch